Working on this thematic virtually presented one of the best challenges I’ve ever given myself and tested my skills. I received a briefing and some work began before my trip. I locked down most things and designated spaces. Knowing I had a six-hour layover, I planned to virtually call my team, get sets dressed and have spaces approved.
Farmers Choice is a brand we all grew up loving and it’s been a while since they’ve done a themed project. Our goal was to create timeless joy and nostalgia in the script, brief and set up. Every moment should include a Farmers Choice addition.
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